Rotary digital printing typically refers to a special type of digital printing used for continuous roll materials, such as roll paper or continuous substrates.

Rotary digital printing can be single-color or multicolor, depending on the configuration of the printing machine. It is commonly used for applications involving continuous rolls, such as labels, packaging materials, continuous forms, barcode labels, and other roll-to-roll printing needs. Rotary digital printing machines are designed for high-volume production in industrial settings.